In this video, the viewers can read various sentences(in English and German), known as “status updates,” a typical feature of social platforms. Like news or stock tickers they move from right to left. A finished template is seemingly created for every imaginable real-life situation. The analog and digital worlds are being interwoven with increased density. Advocators of culturally pessimistic statements remarking on the transparence of individuals, with all its irony, are no strangers to the digital users going as viral as their conspiracist neighbors.

But to what extent does the digital actually influence our perception of reality? Can we be digitized?

In the era of big data, the rules of the game are changing. With the development of biotechnology and the use of powerful data computing capabilities, governments and organizations are on their way to hack into the brain through the ever-accelerating technology of the future. One will be monitored for the behavior of course, but also for the motives behind and even preceding the actions. Nowadays governments, companies, and other organizations have enough technology to be informed on any activity you have on the Internet.

The data can be used to determine one’s political tendencies, art taste, and even personality. It would be naive to think that all of these resources would be for the service of one’s personal growth. Instead, our digital profiles and our personal data are fed and re-fed to the big data, and subsequently fed back to the users as a mere repercussion of the bigger process. This gentle brainwashing may be favored by authoritarian regimes, but in fact, the governments of democratic countries are on board without hesitation. Brexit, the US elections, Cambridge Analytica... Contemporary politics have ushered their new era through big data. The democratic regime can control the votes more easily. But by that time, how much autonomy would democracies still have?

This is a truly disturbing and frightening moment to be in humanity’s history. Beyond all the tracking and monitoring is no more a living person, but just a tiny trace of ones and zeros among the big data in the cloud. Big data detects all our impulses and inclinations while rendering us helpless to its total subjection.

In big data, humanity is disappearing and in its abstraction, we are becoming another pile of data.

在这件视频作品中，观众可以阅读到（英文和德文）各种句子，名为“状态更新”，这是社交平台的典型功能。像新闻或股票行情指示器一样，它们从右移到左。它似乎为每种可以想象的现实生活情况创建了完成的模板。真实世界和数字世界越来越紧密地交织在一起。讽刺的是，当文化悲观主义者们对个人信息透明化进行批判时，对于那些数字用户而言，这种被窥视的妄想和被身边的朝阳群众关注他们的一举一动也没有什么两样。

数字化究竟在多大程度上影响了我们对现实的感知? 我们可以被数字化吗? 在大数据时代，游戏规则正在改变。随着生物技术的发展和强大的数据计算功能的使用，政府和一些组织正在通过不断发展的科技逐渐侵入我们的大脑。在一个人的行为被监测的背后，对于监测者更重要的是其实这些行为背后，甚至历史行为背后的动机。 如今，政府、公司和其他组织拥有足够的技术来了解我们在互联网上进行的任何活动。

这些数据可以用来确定一个人的政治倾向，艺术品位，甚至个性。认为所有这些资源都为个人成⻓服务是天真的想法。真相是，我们的数字资料和我们的个人数据被收集到大数据中，通过数据分析，再用新数据靶向反哺给用户，而这也只不过是沧海一粟：个人信息之于全球亿万人之信息。你大概以为只有专制政权会喜欢这种温柔的洗脑，但实际上，⺠主国家的政府也毫不犹豫地加入了其中。英国脱欧， 美国大选，剑桥分析公司...当代政治通过大数据迎来了他们的新时代。⺠主政权可以更轻松地控制选票，到那个时候，或者说此时，这些⺠主国家又保有多少⺠主呢?

这是人类历史上真正令人不安且令人恐惧的时刻。除了被跟踪和监视之外，我们可能不再是一个活着的人，而只是云中大数据中零零的一丝痕迹，是行走的数据饲料。大数据能够检测到我们所有的冲动和倾向，同时又可以轻易诱使我们无法专注。

在大数据中，人正在消失，在抽象化，我们正在成为另一堆数据。